Business Programmes Techniques - SWOT Analysis as a Strategic Planning Tool Free Essay Example, 2500 words

Strengths in the SWOT analysis refer to resources and capabilities of the organization that provides it with a relative advantage over its competitors in satisfying the targeted market. Weaknesses, on the other hand, refer to any limitation or deficiency in any of the resources or capabilities of the organization in comparison with its competitors that is likely to be a disadvantage in meeting the needs of its targeted market effectively. Opportunities represent significant favourable situations in the environment of the organization, while threats pertain to the significant unfavourable situations in the environment of the organization that are likely to represent major obstacles in the organization s present market position or desired position in the future (Pearce, Robinson Mital, 2008). The aim in a SWOT analysis in strategic managerial planning is identification of one of the four distinct patterns in the match between a firm s internal resources and external situation (Pearc e, Robinson Mital, 2008, p. 174). The internal resources consist of its competencies and capabilities, present as strengths and weaknesses, over which an organization has a certain degree of control. We will write a custom essay sample on Business Programmes Techniques - SWOT Analysis as a Strategic Planning Tool or any topic specifically for you Only $17.96 $11.86/page The second possible position that a SWOT analysis may throw up is that though the organization has several key strengths, the external environment is not favourable.